The Friction Audit: Finding the Hidden Bottlenecks Slowing Your Business Growth

Presented by Jason Bass

Most businesses don’t stall because of bad ideas.
They stall because of friction.

Confusing messaging. Broken customer journeys. Slow follow-up. Operational chaos. Too many steps. Disconnected systems. Lack of trust. Internal inconsistency.

And often, founders are simply too close to the business to see where those bottlenecks exist.

At the June StartUp Fayette event, Jason Bass will lead an interactive workshop experience designed to help entrepreneurs identify the hidden friction points preventing their businesses from growing efficiently and sustainably.

The evening begins with a guided tour of Trilith Live and The Nexus Community, framed around how intentional environments, systems, and design influence behavior, creativity, and collaboration. From there, attendees will move into a hands-on workshop exploring where friction hides inside growing businesses – from marketing and messaging to operations, onboarding, customer trust, and team communication.

Participants will complete a practical “Friction Audit” of their own business, evaluating things like:

• Website clarity
• Customer journey gaps
• Follow-up processes
• CTA effectiveness
• Social proof
• Operational inefficiencies
• Repetitive manual work
• Areas where customers commonly get confused or drop off

The session will conclude with a practical framework for prioritizing what to fix first – focusing not on perfection, but momentum.

Whether you’re a founder, creative, entrepreneur, or business leader, this workshop is designed to help you uncover the invisible obstacles slowing your growth and leave with actionable next steps.

Event Schedule

4:00–5:15 PM – Trilith Live / Nexus Tour
5:30–7:00 PM – Workshop Experience

📍 The Nexus Community at Trilith Studios
🍕 Pizza included
💲 $10 Chamber Members | $15 Non-members

Registration is encouraged.